I see social media influencers with thousands of followers that look like they must be earning plenty off of their platform. Is this possible on a smaller scale? (Beginner side hustle level). Or do you only start making money after a certain amount of followers, subs, etc.?
Looking to monetize my social media by making some content, but not trying to be a full-time content creator.
I know several people who do this as a side job to supplement their main income. Gotta be consistent and make content every day. Eventually you’ll build a base and/or go viral and get a bunch of followers. I think after a certain number you can monetize, but it varies from platform to platform. It won’t be overnight but can be done with persistence.
@Tyler
Thank you for the advice 
I run a content creator management company and we rep ‘influencers’ from 1-100k followers. You can make money, but you have to know sales. Most creators only know social media.
Zen said:
I run a content creator management company and we rep ‘influencers’ from 1-100k followers. You can make money, but you have to know sales. Most creators only know social media.
This!
Zen said:
I run a content creator management company and we rep ‘influencers’ from 1-100k followers. You can make money, but you have to know sales. Most creators only know social media.
This is the boat I’m in. I feel like I know what I’m doing when it comes to building my social media, but need help monetizing it.
@Luca
Start by building a media kit. Something like a one-pager with engagement stats, audience details, niche, etc. Only the important nuggets - the things that will tell a company ‘what can I get out of this person’s posting’. They don’t care if ever since you were a kid you’ve loved X topic. So don’t bother putting in nice personal anecdotes. Keep to the performance.
This is what you’ll be sharing with prospective brands.
@Zen
Establish a fan base then start reaching out to prospective brands/customers?
@Zen
Hey cool, I actually have one of these already! I guess my issue is finding potential sponsors. My YouTube and Instagram are faceless channels… does that deter sponsorship deals?
Luca said:
@Zen
Hey cool, I actually have one of these already! I guess my issue is finding potential sponsors. My YouTube and Instagram are faceless channels… does that deter sponsorship deals?
Not at all. Brands care about performance. If a faceless channel brings in X comments, Y saves, Z likes, AND has a niche that fits their product or offering, they are in. It’s all about performance. For you - the creator - it’s all about great experience and great consistent content. But for brands, it’s all performance. The outreach is the trickiest part. Build relationships over time. Use LinkedIn to find who manages a brand’s social. Use contact scrapers or guess f.last @ the company’s domain.com etc. to reach out. Keep emails sounding like conversation: no fancy words, 3-5 sentences. I could go on and on but the key here is that it’s really like a FT sales job. I’d watch videos about a day in the life of an SDR for context. It can always help to reach out to an agent for representation but you want to interview one before you sign - they need to know their stuff and have stats to back it - and keep in mind most agents have a retainer and percentage. BUT then you have someone doing all the ‘sales’ for you.
@Zen
So much good info here. Thank you for taking some time to respond and help! I might have some questions for you in the future if that’s alright.
Luca said:
@Zen
So much good info here. Thank you for taking some time to respond and help! I might have some questions for you in the future if that’s alright.
No problem! Feel free to DM.
Zen said:
I run a content creator management company and we rep ‘influencers’ from 1-100k followers. You can make money, but you have to know sales. Most creators only know social media.
Interesting, can you elaborate please?
People earning money because of social media content (with only a few thousand followers) are selling something to them. A product, a guide, a course, a subscription, etc.
Social media is about building trust for your brand and offering ‘free’ value before your audience wants to buy something from you.
People with millions of followers make a small passive income from ad revenue shares…but it’s not a lot.
Pick your poison - quality or quantity.
@Dallas
Bingo. Brand deals are where content creators make 90% of their income.
@Dallas
Thanks for the advice.
Wear short shorts and run up to people and say ‘Kiss or slap’.
Kai said:
Wear short shorts and run up to people and say ‘Kiss or slap’.
With shorts like those, how can she slap?
Kai said:
Wear short shorts and run up to people and say ‘Kiss or slap’.
Lol gets mono
You have to be Mr. Beast.