How do you automate income instead of just chasing side gigs?

Most people chasing passive income are just hopping from one side hustle to another. They’re flipping products, freelancing, or chasing trends.

Real passive income isn’t about doing nothing—it’s about setting up income streams that work even when you’re not. Here’s how I turned a small idea into a consistent $1,600 in a weekend and eventually built a business that’s earned over $1M from digital products and affiliate sales (all without ads, employees, or spending all day selling).

:one: Solve a Common Problem:
I noticed people in a Facebook group kept asking for a “party script.” I created a simple Google Doc and sold it for $10.

:two: Create a Simple Product:
I built a basic landing page, linked it to a checkout, and shared it in the group where people were already asking for help. No big launch, just showing up where demand already existed.

:three: Automate the Sales:
I set up an email sequence and Facebook group so every lead was nurtured into a buyer automatically. It turned a weekend project into daily sales.

:four: Add Affiliate Marketing:
Once I had a small audience, I added affiliate offers for tools I already used. This meant income even when I wasn’t creating new products.

The key is automation, not hustle. I’ve put together a free guide that explains this step by step if anyone’s interested. I also ran a live bootcamp teaching this strategy recently.

Digital products and affiliate marketing built around your skills, interests, or hobbies can make a huge difference. They did for me. Check my profile for resources, or drop questions here—I’m happy to help.

What exactly is a party script?

Cal said:
What exactly is a party script?

It’s a pre-made plan for hosting online events—like templates for posts, engagement ideas, games, and everything else needed to keep things organized and fun. My wife used them to host sales events efficiently.

@Oli
Got it, thanks! Before this, were you in sales or marketing?

Cal said:
@Oli
Got it, thanks! Before this, were you in sales or marketing?

Yep, I worked for AT&T for 15 years, mostly in retail sales. The last 11 years, I was a sales leader.

Oli said:

Cal said:
@Oli
Got it, thanks! Before this, were you in sales or marketing?

Yep, I worked for AT&T for 15 years, mostly in retail sales. The last 11 years, I was a sales leader.

Would you mind sharing the link? Feel free to DM if you don’t want it public.

@Cal
Sure thing! My main site is Solutions for Sellers, but here’s my personal link page with all our tools and resources: Social Link Page

Oli said:
@Cal
Sure thing! My main site is Solutions for Sellers, but here’s my personal link page with all our tools and resources: Social Link Page

So basically you’re selling the idea of selling? Sounds a bit guru-ish to me.

@Blake
Not at all. We’ve been running a real business for 6 years now. I’m just sharing what’s worked for us. Feel free to browse my profile—it’s all transparent.

Oli said:
@Blake
Not at all. We’ve been running a real business for 6 years now. I’m just sharing what’s worked for us. Feel free to browse my profile—it’s all transparent.

Alright, but it seems like all this ‘passive income’ stuff is just you telling others to do the same thing you’re doing. Do you have any actual products to show?

@Blake
Here’s one of our original products: a party script template that helped my wife’s team streamline their events. We also offer courses now.

Oli said:
@Blake
Here’s one of our original products: a party script template that helped my wife’s team streamline their events. We also offer courses now.

Interesting, but I’m curious—do people really pay for something like this, or do they just copy it from somewhere?

Can you explain how you automated posting your products to answer people’s questions?

Gael said:
Can you explain how you automated posting your products to answer people’s questions?

I didn’t automate posting; I automated the sales process. My wife was active in Facebook groups for her niche and saw the same questions pop up. She answered them and introduced her product as a solution.

For example, people were asking for party scripts. She already had one, so we packaged it into a digital product. We set up a landing page and shared the link in relevant conversations. From there, we created a simple email sequence and added a private Facebook group where we could teach people how to use the product.

It’s about finding a problem, creating a solution, and automating the steps to deliver it.

@Oli
Got it, thanks! I’ve been doing something similar with an ebook I wrote for a Facebook group I’m in. I’m also considering adding affiliate links to my site. Is that how you started?

Gael said:
@Oli
Got it, thanks! I’ve been doing something similar with an ebook I wrote for a Facebook group I’m in. I’m also considering adding affiliate links to my site. Is that how you started?

Yes, adding affiliate products is a great idea. You can embed them into your digital product or offer them as additional recommendations. Also, if you’re building an audience, consider making a simple course or adding more products based on their needs.

@Oli
Appreciate the advice. I’d love to join your community if you have one. Even if it’s part of your sales funnel, it sounds helpful!

Gael said:
@Oli
Appreciate the advice. I’d love to join your community if you have one. Even if it’s part of your sales funnel, it sounds helpful!

Haha, you’re welcome to join. I genuinely provide a lot of free value there, too.

This idea sounds solid. Automating income streams beats running around with random gigs. What platform do you use for your landing pages and checkout?