It seems like in this and similar forums, this is all people talk about. What is it? Is this just some TikTok nonsense? What’s the format, where is it sold? Can people give me examples? I know what a learning course is and about Patreon groups. I get that if someone is a great artist and has a YouTube channel, they can create a website or Patreon with tutorials, techniques, references, challenges, etc., but that’s hardly passive. So what am I missing?
I actually have advanced knowledge and experience in a few niches that I don’t see explored much. But what is this idea of creating a course for passive income, which seems like nonsense
Here’s a simple strategy a lot of people use.
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Show a screenshot of you making $500 in 6 days from selling your course.
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Tell people they can learn how to buy and sell courses by buying your course or something similar.
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Keep pushing this to the largest audience possible and you’ll get sales.
@Emlyn
So what if I genuinely want to create useful information just once and sell it for a fee as another income stream? Is it not through selling a course?
Drew said:
@Emlyn
So what if I genuinely want to create useful information just once and sell it for a fee as another income stream? Is it not through selling a course?
I’m not sure what’s confusing you. If its goal is to teach, it’s a course. The selling and online part seem clear.
@Hollis
Re-read my post. What is the format and where is it sold?
Clayton said:
It’s a tactic used to eventually trick you into buying their course. It’s not worth your attention, and anyone saying otherwise will likely try to sell you something.
So you’re saying they recommend doing something for passive income when it’s just a hustle. But this still doesn’t answer my question about what is being sold and where.
I had a $10K course launch with over 1,000 students enrolled. My course is mostly passive since I just update it over time. I use GoHighLevel to host my course.
I create content to grow my social media audience and offer a free training as a lead magnet. People enroll after the free training or through my email sequence later. I also have affiliates promoting my program.
@Roan
So it’s not really passive income. It’s just another service your business offers, another branch of an existing business.
Drew said:
@Roan
So it’s not really passive income. It’s just another service your business offers, another branch of an existing business.
It can be passive since it’s a digital product. You create it once and it keeps selling, but a course needs updates. My ebooks are more passive since they don’t need updates.
For me, it is passive. There are people with courses as their main offer, but memberships require you to stay active.
@Roan
Did you sell the $10K course without sales calls? I have a $5K course and I’ve sold a few, but I’m trying to figure out how to sell it. It’s high ticket, through webinars and smaller offers. Any advice?
@Zuri
No, the total was $10K. It launched at $500 and increased to $1,000 after. 20 people enrolled at $500 each. I sold without a call for amounts up to $1,000. You can do a live webinar and have sales reps close the sales for you. Offer something recurring like memberships or services.
Isn’t this niche saturated? There are so many free videos on YouTube, so why would anyone pay for a course?
Adley said:
Isn’t this niche saturated? There are so many free videos on YouTube, so why would anyone pay for a course?
No one has helped me understand what it even is yet.
Adley said:
Isn’t this niche saturated? There are so many free videos on YouTube, so why would anyone pay for a course?
No one has helped me understand what it even is yet.
A course can be on any topic someone is skilled at (and scammers sell courses on things they aren’t even good at yet).
They’re sold as one-time fees or subscriptions for access to content behind a paywall.
Courses are often hosted on low-end sites like Udemy, but you can also sell on Teachable, Skool, or similar platforms. You can even sell courses as a B2B offering.
The course is a one-time effort to create the product, and then marketing is needed. That can be either active or passive marketing depending on your approach.
Well, imagine someone was in your shoes at a job, tired of the grind, and wanting to find a new way…
They looked up how to make money online and found something that worked.
They did it on the side until it became a full-time job. Now they work online full-time.
Others are in similar situations, so this person can create a course on how they got out of that grind.
Because they have been where you are, it’s relatable and they can help you solve your problem. This is one example of a course or a blueprint or ebook that is a digital product.
There are scams out there, yes, but not everything is a scam.